Danone, L’Oréal, Mars, Incorporated, The Livelihoods Funds, Musim Mas, and SNV
In April 2022, Danone, L’Oréal, Mars, Incorporated, the Livelihoods Funds, Musim Mas, and SNV partnered to advance regenerative agriculture in North Sumatra, Indonesia. The project, spanning ten years, aims to sustain a deforestation-free supply chain, regenerate 8,000 hectares of degraded land, restore local biodiversity in 3,500 hectares, and improve the livelihoods of 2,500 independent smallholder farmers.
Through its Livelihoods fund for Family Farming (L3F), the Livelihoods Funds have developed an innovative approach where independent smallholders can combine better yields, restore biodiversity, and diversify their income.
The project is currently piloted on oil palm smallholders enrolled in Musim Mas’ smallholder program that encourages them to plant sustainably, gain access to sustainable markets, and attain sustainability certifications, such as the Roundtable on Sustainable Palm Oil (RSPO). Mars and Danone, who source palm oil products through Musim Mas, are co-founders and funders of the Livelihoods fund for Family Farming. L’Oréal has committed to sourcing palm kernel oil produced by independent smallholders from the project area through Musim Mas’ mill. SNV will build on Musim Mas’ smallholder program to integrate and advance regenerative agriculture.
