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Singapore, 12 April 2021 – Musim Mas and its subsidiary Inter-Continental Oils and Fats (ICOF) have launched an industry-first virtual experience as a new way to connect with customers and potential buyers online. The online platform aims to deliver an engaging experience by presenting various contents featuring product solutions and information about sustainability.

The online platform will provide intuitive and interactive 24/7 access to the company’s key brands for the food and nutrition, home and personal care, healthcare, pharmaceutical, agricultural, and feed industries. The Virtual Experience platform also intends to provide around-the-clock access to expert advice and insight. Visitors to the online platform can research, learn, and engage via the platform.

Additionally, the new platform aims to educate visitors on essential facts about palm oil and sustainability, providing an interactive understanding and engaging experience. It is designed to be entirely web-based, meaning that no app download is required to access the year-long event

John Hall, Managing Director of Global Oleochemicals said, “our interactions between our customers and potential buyers are made increasingly difficult through travel restrictions. Leveraging on digital enablers such as this new platform will make it easier for innovators looking for a sustainable and reliable partner with the ability to deliver quality for their products. We want to provide a better online buying experience that begins with greater transparency, higher levels of responsiveness, faster access to knowledge, and hence the ability to collaborate more effectively with companies.

Registration on our platform is free and available at